Privacy Policy

UVA CELLARS INC. & UVA TECHNOLOGIES INC.

Last Updated: March 3, 2025

1. INTRODUCTION

Welcome to Uva! Your privacy is important to us. This Privacy Policy ("Policy") describes how Uva Cellars Inc. and Uva Technologies Inc. ("Uva," "we," "our," or "us") collect, use, store, and share your personal information when you use our website, mobile application, smart wine racking system, and related services (collectively, the "Services").

By accessing or using our Services, you accept and consent to the practices described in this Privacy Policy and our Terms of Service, which also govern this Policy's applicable laws and dispute resolution terms.

If you do not agree, you must not use the Services.

If you have any questions, contact us at privacy@uvacellars.com.

2. INFORMATION WE COLLECT

We collect the following types of information:

2.1 Information You Provide Directly

Account Information – When you create an account, we collect your name, email address, password, and payment details (for paid users).
Wine Preferences & Cellar Data – You may provide details on your wine collection, preferences, and storage conditions.
Customer Support & Surveys – If you contact support or participate in a survey, we collect your contact details and responses.

2.2 Information Collected Automatically

Identifiers – IP address, device ID, operating system, and browser type.
Usage Data – How you interact with our Services, such as features used, preferences, and analytics data.
Geolocation Data – If enabled, we collect GPS-based location to improve recommendations.

2.3 Information from Third Parties

Payment Processors – We receive transaction details from Apple App Store, Google Play, and third-party payment providers.
Third-Party Integrations – If you connect external services (e.g., smart home devices, Google, Facebook), we receive certain profile data.
Wine Data Providers – We may receive information on wine characteristics, ratings, availability, and trends from third-party APIs and data sources.
Cellar Environment Data – If you connect third-party devices (such as smart wine racks, sensors, or home automation systems), we may collect cellar environment data, including temperature, humidity, and light exposure, to enhance storage recommendations.

2.4 Children’s Privacy

Our Services are not intended for children under 13 (or 16 in certain jurisdictions). If we learn that a child has provided personal information, we will delete it as soon as reasonably possible and no later than 30 days from verification.

For details on permitted uses of our Services and data, please refer to our Terms of Service.

3. HOW WE USE YOUR INFORMATION

We use your information for:

3.1 Providing the Services

Create and manage your account.
Enable AI-powered wine recommendations and cellar tracking.
Process payments and manage subscriptions.

3.2 Improving the Services

Analyze usage trends to improve our AI recommendations.
Monitor cellar data trends to enhance wine storage insights.
Perform analytics and research.

3.3 Customer Support & Communications

Respond to **inquiries, technical issues, and customer requests.
Send important updates and security alerts.
Deliver newsletters, promotions, and special offers (you can opt out).

3.4 Legal Compliance & Security

Prevent fraud, unauthorized access, or misuse of Services.
Comply with legal obligations, such as tax reporting.
Enforce our Terms of Service and policies.

4. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to enhance user experience.

4.1 Types of Cookies We Use

Strictly Necessary Cookies – Required for security and authentication.
Functional Cookies – Remember user preferences (e.g., language settings).
Analytics & Performance Cookies – Track how users interact with the Services.
Advertising Cookies – Personalize ads and marketing.

4.2 Managing Cookies

You can disable cookies in your browser settings, but some features may not work properly.

For details on third-party tracking (e.g., Google Analytics, Facebook Pixel), refer to their privacy policies.

5. HOW WE SHARE YOUR INFORMATION

Uva does not sell personally identifiable information (PII). However, we may share data in the following cases:

5.1 With Service Providers

We share data with trusted third parties that help operate our Services, including:

Cloud storage providers (e.g., Amazon Web Services, Google Cloud)
Payment processors (e.g., Stripe, Apple Pay, Google Pay)
Customer support platforms (e.g., Zendesk)

5.2 Business Transfers

If Uva is involved in a merger, acquisition, or sale, your data may be transferred as part of the transaction.

5.3 Legal Compliance & Security

We may disclose your information when necessary to:

Comply with applicable laws, regulations, or legal requests
Protect Uva’s rights, property, users, or public safety

5.4 Data Sharing for Research, Marketing & Industry Insights

Uva may share or sell aggregated, de-identified data to business partners, advertisers, and industry analysts for:

Market research and consumer trend analysis
Wine industry reports and insights
Advertising and business intelligence purposes

5.5 Your Rights Regarding Data Sales

Under CCPA, California residents have the right to opt out of the sale of personal data.
Uva does not sell personally identifiable information but may share de-identified and aggregated data.
To opt out, email privacy@uvacellars.com with the subject line “Data Opt-Out Request.”

6. INTERNATIONAL DATA TRANSFERS

We store and process your data in Canada, the U.S., and other locations.
If you are in the EU, UK, or other regulated regions, we ensure data transfers comply with GDPR and Standard Contractual Clauses (SCCs).

7. DATA RETENTION & DELETION

We retain your data only as long as necessary to provide Services and comply with legal obligations.
If you delete your account, we erase personal data within 30 days, except where legally required.

8. YOUR RIGHTS & CHOICES

Depending on your location, you may have the following rights:

8.1 GDPR (EU/UK) Rights

Access – Request a copy of your personal data.
Correction – Request corrections to inaccurate data.
Deletion ("Right to be Forgotten") – Request account deletion.
Data Portability – Request data transfer to another provider.
Objection – Object to data processing (e.g., marketing emails).

8.2 CCPA (California) Rights

Right to Know – Request disclosure of collected data.
Right to Delete – Request deletion of personal information.
Right to Opt-Out of Sale – Uva does not sell personal data.

8.3 Exercising Your Rights

To make a request, contact us at privacy@uvacellars.com.

9. SECURITY MEASURES

We implement industry-standard security measures to protect your personal data, including:

Encryption of stored and transmitted data
Access controls and authentication mechanisms
Regular security monitoring and risk assessments

While we take reasonable precautions, no system is completely secure. If you suspect unauthorized access to your account, please contact us immediately.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy. If significant changes occur, we will notify you via email or within the Services.

11. CONTACT US

For privacy-related inquiries, requests, or concerns, contact us at:

privacy@uvacellars.com

If you are a resident of the EU, UK, or California, you may also contact us via this email to exercise your privacy rights under GDPR, UK Data Protection Act, or CCPA.